P C Insurance Market Structure - 1297 Words

PC Insurance: Market Structure BU 419 Sunny Tagerh - 120776520 Gagan Tagerh - 110349610 Contents Executive Summary 1 Market Power 2 Buyers 2 Sellers 3 Entry and Exit in the Canadian PC Markets 4 Entry 4 Exit 5 Do Firms in the Industry Constantly Earn Abnormal Profits? 5 Underwriting Gains/Losses 5 Information Availability 6 Are Insurance Products Homogenous? 7 Works Cited 8 Executive Summary The insurance industry’s performance is highly correlated with the state of the economy and specifically GDP growth. From the data outlined in this report, it is evident that the insurance industry flourishes alongside the economy where factors such as output, unemployment, and other variables are growing as well. Since the 2008 crisis, the Canadian economy has recovered quite well. One of the key concerns going forward is the current exchange rate of the Canadian dollar. Going forward, as the economy goes into a boom it will be crucial for the insurance industry to reach its potential. The Canadian PC market is competitive based on a few variables. There is intense competition and as such no one competitor can have influence on the market. The product is homogenous are there are clearly defined commercial and personal lines and packages. The PC market is tightly regulated which helps to keep the market competitive and from being over saturated. In the short run, depending external factors, gains or losses can be unusual however, in the long run no one firm canShow MoreRelatedA Comparison of Health Systems Around the World Essay1582 Words   |  7 Pagesâ€Å"single-payer systems do not have built-in incentives to control costs. The great equalizer - market competition - is not present† (Litow, 2007, p. 18) and therefore, universal health care systems cannot be considered the benchmark – or ‘gold standard’ – by which the success of other systems are measured. Further examining the experiences of countries with national health systems â€Å"shows that national health insurance means national health rationing† (Johnson Stoskopf, 2010). While many European nationsRead MoreRegulation of Banking and Financial Services Essay1210 Words   |  5 PagesHowever, as it turns out, the concept of systemic risk is not so easy to define in legal terms—as illustrated by the difficulty in nailing down t he definition by US Congress via the Dodd-Frank legislation or by the US Treasury and the Federal Deposit Insurance Corporation (FDIC) via regulation (Horton, 2012). One thing is certain—the public has no stomach for any further bailouts, thus, the era of TBTF banks and non-bank financial companies has ended. The FDIC, under new regulatory powers granted by Dodd-FrankRead MoreMarketing Plan For Travelers Insurance1494 Words   |  6 PagesMarketing Slogan: Travelers Insurance proudly uses the phrase â€Å"Travelers. 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Farai Chideya Essay Example For Students

Farai Chideya Essay Farai Chideya has accomplished many things at 28 years old that many journalists can only hope to achieve. She began her career as an intern at Newsweek while studying at Harvard. After her graduation, she was hired at Newsweek as a reporter and stayed on from 1990-1994. Chideya covered news in Newsweeks New York and Chicago bureaus, as well as in the Washington bureau, where she covered national politics, from an article titled Skewering Congressional Pork, to following President Clinton as a pool reporter on Air Force One. Soon afterward, Chideya made her transition to newswriting at MTV from 1994-1996. During this short period of time, Chideya also completed a fellowship at the Freedom Forum Media Studies Center, examining why young Americans are tuning out the news. She published a book in 1995 called Dont Believe the Hype: Cultural Misinformation About African-Americans, which is now in its eigth printing. Using statistics largely from government sources, she attempted to undercut the argument that African-Americans are at the roots of problems such as crime, welfare and drugs. Chideya spent time as a CNN Political Analyst during the 1996 presidential campaign. It was at this time that she was named to the New York Daily News Dream Team of political reporters and commentators. She appeared on programming such as TalkBack Live and CNN ; Company, as well as ABCs Nightline, CBSs Up to the Minute, and BETs Teen Summit and Town Hall Meeting on the Black Family. She saw the publishing of her new book, The Color of our Future: How the Nations Most Diverse Generation is Reshaping American Culture., in 1997. That was also the year that she began her two current positions as an ABC News Correspondent and Editor of National Affairs at VIBE magazine. During same period, Newsweek named her to its Century Club of 100 people to watch as we approach the year 2000. As a freelance journalist, she has written extensively about music, books and trends for The Villiage Voice and Spin, among others. On a more serious side, she has profiled white supremacists for Mademoiselle, examined child sexual abuse allegations for the Los Angeles Times and written on Affirmative Action for the New York Times. Chideya has also won many awards, including a National Education Reporting Award (for a Newsweek story in the cover package about the Worlds Ten Best Schools), a Unity Award in Media (for a Newsweek story in a cover package about the black family) and a GLAAD Award (for a Spin magazine story on homophobia in hip-hop). Besides her two current postions, Chideya currently serves as a member of the Advisory Board of the American News Service and has her own web site called www.popandpolitics.com, which has both music reviews and political commentary. Biographies

Street Car Essays (727 words) - English-language Films,

Street Car The play A Streetcar Named Desire made playwright Tennessee William's name and has deservedly since had over half a century of success. This remarkable success can be credited to the intricate characters and their interactions with each other. Sisters, Stella and Blanche have had an enjoyable upbringing on the family plantation, Belle Reve. As the name suggests Stella and Blanche's time at Belle Reve was near perfect. Like all things perfect it had to come to an end. While Stella did the logical thing and left the 'beautiful dream' and married Stan, Blanche hung on to it unable to move on and face reality. Blanche comes to Stella in an unbalanced state of mind in need of her sister's aid. The impression is given that this isn't the first time Stella has been there to help Blanche through a time of trouble. As much as she needs her help and as much as she respects her, Blanche strongly disapproves of her sister's new life. Stella tolerates Blanche's continual criticism of her husband, home and friends very well. From this and many other incidents throughout the play we see what a tolerant and adaptable person Stella is. Stan and Stella's relationship is far from ideal. Stan is a violent man. On occasions he hits Stella, but comes after her to satisfy his sexual needs. This is not to say that Stella is unhappy in her marriage to Stan. She has adapted to the way of life in Elysian Fields where it's accepted that women have arguments with their husbands and as a result are hit by them. Eunice and Steve have a similar relationship it is normal. Despite their violent relationship Stella relies on Stan as much as he does on her. Stella really does need Stan and the security he provides, especially with a baby on the way. Even if she weren't expecting a child Stella would have a lot of trouble leaving Stan. She admits to Blanche that, I can hardly stand it when he is away for a night?and when he comes back I cry on his lap like a baby. From the moment Blanche first came to stay at Stella and Stan's home she posed a threat to Stan. He was used to being the only one Stella cared for, the one who ruled her. He wasn't happy that somebody he had never met could move into his own territory and while residing there, treat him as an inferior and call him a survivor of the Stone Age. He felt so threatened by her presence that he competed for dominance over Stella, unfairly. He overstepped the boundaries on several occasions. He went through Blanche's personal belongings, he spread malicious gossip about Blanche's past ruining any hopes she had for a future with Mitch and in one last final act to ensure he had won he raped her. Stan appears not to feel any guilt whatsoever for his acts that led to the complete mental destruction of Blanche. Stella had to choose between her sister and her husband. There is no way that two people as incompatible as Stan and Blanche could live comfortably around each other. For a considerable amount of time Stella did her best to support both Blanche and Stan, negotiating middle ground. However, this couldn't last for long because they were forever competing with each other, the ultimate prize being Stella. Stella chooses to ignore the truth about Stan's sexual assault on Blanche. This could either be a result of his incredible power over her, or the fact that she sees the future would be a lot easier for her, her child and Blanche should she stay with Stan and let Blanche be committed to a mental asylum. A Streetcar Named Desire would hardly have a story if the characters weren't so complex and didn't interact with each other in the way in which they do. It's the intriguing fragile character of Blanche, the amazing tolerant, adaptable Stella and the power and sex driven Stanley that makes the play so interesting. And then tension between Stan and Blanche, Stella's test of what is thicker: water or blood? -All of these things brought up by the strong personalities

Intergenerational Versus Intra-Generational Equity Essays

Intergenerational Versus Intra-Generational Equity Essays Intergenerational Versus Intra-Generational Equity Paper Intergenerational Versus Intra-Generational Equity Paper Whilst the notions of intergenerational equity and intra-generational equity are not always completely incompatible, the assumption that they are necessarily mutually reinforcing is certainly misguided. The notions of equity as between noncontemporaries and contemporaries can quickly be distinguished. The former requires thought about levels of savings of natural and other assets over time. The latter is inherently connected to distributive politics between contemporaries. The notion of distributive justice between contemporaries is a highly contested area, of course, and presents a great potential constraint on the exercise of the principle of intergenerational equity. Those who mention the two notions within one breath underemphasise, in this author’s view, the deep-seated potential for conflict between them. If more than lip-service is to be paid to either principle, then they must be distinguished from one another. Legal academics and judges would do better to draw out the distinction between the two terms and consider both their competing and complementary requirements in any given case. It may be that judges are in some cases forced to delineate a hierarchy between the two competing considerations. Though preferable to decision-making that fails to confront the issue, such a decision would be a fraught task. One school of tresources away from the needy of the current hought would hold that the quest for intra-generational equity should never trump that of intergenerational equity. This type of approach sees intergenerational equity as anterior to intra-generational equity in the sense that unless certain aspects of the natural environment are preserved for future generations, there will be no patrimony to be distributed geographically within future generations. According to this view, there are certain environmental imperatives that must occur even at the expense of some members of the current generation. This is the type of view likely to be associated with deep ecology, but a parallel can be seen in some views of fiscal policy. By contrast, another school of thought holds striving for intergenerational equity through future-oriented redistribution is unjust to the extent that it moves resources away from the needy of the current generation. Drawing on Rawls’ notion of just savings, Frà ©dà ©ric Gaspart and Axel Gosseries note that transfers of generational (as opposed to purely private) savings to future generations might be regarded as unfair ‘toward the least well-off members of the current generation.’ They put it this way: â€Å"Imagine that a given generation anticipates that at the end of its existence a surplus is likely to be transferred to the next generation on top of the equivalent of what the current generation inherited to the previous one. If the constitution of such a surplus is likely, it should benefit the least well-off members of the current generation rather than the next generation as a whole.† It is worth noting that Gaspart and Gosseries do not see this approach as in any way inimical to impartiality between generations; they stress that this argument does not ‘presuppose any priority of intra-generational justice over intergenerational justice.’ It would, however, require intra-generational redistribution of savings as to occur before any intergenerational redistribution: any inequity within the current generation would have to be addressed before generational savings could be put away for future generations. More broadly, there seems to be a failure by those touting the notion of sustainable development to confront the dilemma posed by the (often) contradictory requirements posed by these two ethical aims. Perhaps Gaspart and Gosseries are correct on a theoretical level in suggesting that the attainment of intra-generational equity need not rule out intergenerational equity. However, in the concrete and more bounded situations likely to be heard by judges, in which only the parties before the court have standing in the matter at hand, and in which only the principle of intergenerational is to be applied, it seems likely that some decisions will have to set aside the geographical demands of equity in order to focus on the temporal. On a final note, while the two concepts roll quite glibly off the tongue together, after a moment’s consideration it seems somewhat odd that the notions of intergenerational and intra-generational equity terms should be associated in the first place. Common law (and other) legal systems are infused to their very core with the notions of equity and fairness between contemporaries. Intergenerational equity, however, offers something different – an attempt to facilitate a level of justice between members of different generations, and in doing so presents a potential key to the instigation of a longer term decision-making process. This is something that common law legal systems have not prioritised in the past (and understandably so: not only is the structure of the common law legal system poorly equipped for such an approach, but also achieving justice between contemporaries is hard enough in itself). However, the long-term nature of complex environmental problems creates the need for innovation within the legal system. The notion of intergenerational equity, while fraught with challenges, presents an opportunity for the law to take a new approach to justice over the long-term. The fact that Australian judges have taken a cumulative approach to assessing impacts upon future generations indicates an appreciation for the central temporal quality of the principle of intergenerational equity. Administrative Law as Environmental Governance The judgements in Gray, Taralga, and Walker are grounded in administrative law. More specifically, they each deal with administrative decisions concerning environmental impact assessment. They form part of a broader ascension of administrative law as a tool for environmental legal challenge in Australia. Bell and McGillivray note that ‘environmental law has not been developed as a self-contained discipline, but has simply borrowed concepts from other areas of law.’ When new types of environmental problem, such as climate change, arise, environmental solutions must take whatever form they can. The use of administrative law as a form of environmental redress has both advantages and limitations in the context of the principle of intergenerational equity. In addition to being a well-established area of law, administrative law has the advantage of offering preventative, rather than reactive, forms of redress. The temporal characteristics of environmental problems can present a particular challenge when it comes to finding an appropriate legal remedy. Environmental solutions conceived under the common law, such tort actions in nuisance or negligence, have traditionally been reactive rather than preventative. Moreover, with respect to climate change, the temporal disconnection between the causes of global warming (carbon dioxide emissions) and its negative effects (for example, extreme weather events) appears to contribute to the difficulty plaintiffs face in proving causation in negligence suits. By allowing parties to challenge administrative decisions affecting the environment that have failed to consider ESD principles, the administrative law approach facilitates the prevention, rather than the retrospective compensation for environmental harm. This helps to give proper effect to the notion of intergenerational equity, which requires that the interests of future generations be taken into account in decision-making. Administrative law also has a number of limitations as a means for facilitating the principle of intergenerational equity. Generally, judges conducting judicial review of an administrative decision are prevented from reviewing the decision on its merits. In such cases, judges must restrict themselves to determining the legality of the decision-making process, rather than the merits of the decision itself. The NSWLEC is distinctive in that it has a merits review jurisdiction in addition to its ordinary judicial review jurisdiction. In cases falling under its merits review jurisdiction, the NSWLEC is required to put itself in the shoes of the original administrative decision-maker and to make a new decision. As Biscoe J notes in Walker, most of the NSWLEC’s decision on ESD principles have occurred within the Court’s merits review jurisdiction. While this affords the Court an opportunity to discuss the constitution of ESD principles in depth, it is unclear to what extend decisions made under this special jurisdiction can be deemed to contribute to the development of jurisprudence. Jagot J notes in Drake-Brockman v Minister for Planning that ‘care must be taken in applying observations about the level or extent of issues found to be appropriate in merits appeals to other contexts.’ In that case, Jagot J refused to accept the Applicant’s argument that Gray stood for a general proposition an environmental impact assessment will be inadequate if it does not include a quantitative analysis of greenhouse gas emissions. Jagot J distinguished Gray on the grounds that, essentially, it was the process of decision-making that had been flawed in Gray, rather than the substance of the decision itself: what appeared to have been critical in Gray was the disjunction between what the Director-General required †¦ and what the Director-General accepted as adequate†¦ Gray does not stand for a general proposition that Pt 3A of the EPA Act requires any particular form of assessment of greenhouse gas emissions for each and every project to which that Part applies. The foregoing suggests one should be cautious about reading too much into the substance of decisions on ESD principles, particularly to the extent that decisions on substance coincide with decisions based on well-established principles of administrative law. By contrast, while merits review is generally overlooked as a source of legal reasoning, Elizabeth Fisher has demonstrated (in the context, particularly, of Australian specialist environmental tribunals) that merits review has more precedential value than is commonly recognised. Fisher argues that while merits review decisions are traditionally seen as lacking a ratio decidendi, ‘the reality is †¦ that in environmental and planning law practice and scholarship merits review decisions are treated as ratios for lawyers and primary decision-makers alike.’ She notes that merits review decisions are often included in volumes of law reports and cited by judges as legal authorities. This is true of all of the three cases examined most closely in this Chapter, notwithstanding Jagot J’s scepticism in Drake-Brockman v Minister for Planning.   While Fisher is sympathetic to Jagot J’s words of caution, and notes that there is great variation between tribunals as to what constitutes the process and impact of merits review, her work nonetheless demonstrates that the merits review decisions cannot be dismissed as extra-legal. Far from it, merits review decisions are helping to develop jurisprudence within environmental law. A separate but related point with respect to constructing a jurisprudence of intergenerational equity through administrative law is that there is a risk that the principle will come to be treated as a procedural step in development decisions rather than a principle of wide applicative scope. In Bentley v BGP Properties Pty Ltd, a case, once again, dealing with the requirements of an environmental impact assessment, Preston J stated that the requirement for prior environmental impact assessment and approval enables the present generation to meet its obligation of intergenerational equity by ensuring the health, diversity and productivity of the environment is maintained and enhanced for the benefit of future generations’. This view, if read as describing the exhaustive role of the principle of intergenerational equity, greatly diminishes the scope of the principle. A preferable view would be that prior environmental impact assessment is a necessary but insufficient requirement of the notion of intergenerational equity in the specific context of some planning decisions under the relevant legislation. Conclusion The interests of future generations are often at odds with those of the present, particularly in the context of the environment. Legislators, as elected representatives of current generations, have little incentive to make laws that protect the environmental well-being of future generations if those laws in any way restrict the way of life of their living constituency. Even where legislators do enact measures that risk current unpopularity for a future gain, their work may be repealed by a more populist successor; parliaments cannot bind their successors. On a more local scale, administrative decision-makers are often tempted by similarly short-term incentives. For these reasons, the principle of intergenerational equity is a hopeful addition to environmental law. Though thus far little-used, the principle aims to balance the interests of current and future generations in decision-making, in particular with respect to the environment. In Australian legislation, the definition of the principle of intergenerational equity is vague. Legislators have left the elucidation of the principle to the Courts. Academic interest in the principle has generally focused on its normative basis; this Chapter has sought to elucidate the practical implications of the principle by examining its appearance in Australian case law, where the jurisprudence on the principle is most developed. The practical impact of the principle of intergenerational equity is potentially far-reaching, and as such judges have been given a wide discretion with respect to the environmental interests of future generations. Given the failure of legislators to protect the environmental interests of future generations where they conflict with the current interests (usually economic) of current constituencies, the tempering potential for the principle of intergenerational equity is profound. Moreover, the tenured and independently appointed judiciary is structurally less beholden to short-term considerations than those in the legislature. An examination of three relevant cases reveals the formation of a nascent jurisprudence on intergenerational equity within Australia. As the first of its kind globally, the impact of this jurisprudence could influence case law beyond Australia. These cases, all occurring within the context of administrative decisions about planned developments, show that the principle intergenerational equity requires administrative decision-makers to do a number of things. First, decision-makers must consider the cumulative environmental impact of proposed decisions. This is significant in that it attempts to prevent the creeping accumulation of negative environmental impacts, however small individually. Second, it demonstrates the propensity of the judiciary to take a longer term view of environmental management. Third, the decision in Gray suggests that the principle of intergenerational equity requires more than the mere flagging of environmental issues in an impact assessment, instead it require s a thorough consideration of their impact within the relevant contextual setting. This suggests that judges are unwilling to allow the environmental impact assessment process to become a mere box-ticking exercise. The decision in Taralga moved beyond the environmental impact assessment context to that of energy production and is sweeping in its scope. In this context, the Court found that the principle not only demands that the process of production and use of energy occur in a manner which accounts for the requirements of future generations, but also requires new types of clean energy production to be substituted increasingly for old, emissions-intensive methods. The reach of this finding is potentially great – it seems likely that were it applied to prevent the construction of, for example, a new coal mine, it would spark a legislative reaction. Perhaps of more general applicability is the Court’s finding in this case that the long-term interests of a community may at times trump the narrow, immediate interests of the present. The jurisprudence on intergenerational equity is of course very limited. This article has aimed to sketch a preliminary picture of the principle to date, and to draw from it implications about the power of the principle to overcome the short-term focus of many environmental projects when left to the legislature. The feature that sets apart the principle of intergenerational equity from other pieces of environmental law is its focus on redressing the imbalance between current and future interests. The Australian legislation has left the development of the principle in the hands of judges, a (perhaps unintentionally) wise decision given the general inability of legislators to make current sacrifices in order to achieve long-term benefits. In the case of Taralga in particular, the NSWLEC has shown a willingness to genuinely balance narrow current interests with broader future ones, finding in favour of the future. As Preston CJ noted, ‘resolving this conundrum’ is ‘not easy’. Nonetheless, this finding in particular embodies the spirit of the principle of intergenerational equity and offers some hope that its influence may in time play a part in tipping the balance back toward the future. Next Page   VI. Investing in the Future Previous Page   Implications

The Best Marketing Tips From 9 Top Influencers - CoSchedule Blog

The Best Marketing Tips From 9 Top Influencers Blog This year, sent teams to two of the largest marketing conferences in the world:  INBOUND and Content Marketing World. Together, they attracted nearly 30,000 marketers.  To make the most of it for our teams, and our lovely readers (you!), we asked some of the smarterst marketers in attendance: What is your single biggest marketing takeaway from this year’s conferences? They did not disappoint! In this post, I’m going to share some top takeaways you can put into action by the time you’re done with your next cup of java ☕ï ¸  The Best Marketing Tips From 9 Top InfluencersTop Influencer Takeaways From 2018 INBOUND and Content Marketing World Table of Contents: Kathleen Booth of Impact Andy Crestodina of Orbit Media Ian Cleary of Razor Social John Hall of Influence and Co. Ann Handley of MarketingProfs Anna Hrach of Convince and Convert Julia McCoy of Express Writers Alex Schofield of Wistia Byron White of WriterAccess What Are These Conferences? Before we dive in, it may be helpful to know what these conferences actually are! If youre unsure, no prob. Created and hosted by Hubspot, INBOUND is the largest marketing conference in the world, with nearly 25,000 registrants. And Content Marketing World, created and hosted by Content Marketing Institute, is the gold-standard of content marketing conferences. Loving Boston and #inbound18 👠Ã°Å¸â€˜ Ã°Å¸â€˜  If youre here, swing by for some goodies and say hi 👋 @pic.twitter.com/KHfn5XAs8J Jordan Loftis (@jordan_loftis) September 5, 2018 INBOUND features big-name keynotes like Alex Rodriguez and Scott Harrison. But the nitty-gritty marketing talks are found in hundreds of breakout sessions scattered around a giant convention center (that looks like a spaceship). I have a Ph.D. in failure, but a Masters in getting back up. I choose to focus on the latter. – @AROD #INBOUND18 pic.twitter.com/g6AENF4jRA Jordan Loftis (@jordan_loftis) September 6, 2018 Content Marketing World is similar, with keynotes from the likes of Tina Fey. However, its razor focused on content marketing - as the name implies. Cleveland Rocks! Stop by and say to these handsome devils at #cmworld. You might even get a signed #10xMarketingFormula book! @njellering @EricPiela @garrett_moon @k_n_elson pic.twitter.com/tvFFTMMhqH (@) September 5, 2018 Each conference has value in its own right. Now, here are nine takeaways from top marketers and brands on the heels of these notable conferences. How To Use Medium For Brand Lift And Reach First up, I spoke with  Kathleen Booth, VP of Marketing at  Impact, at INBOUND. She talked about the nature of Medium as another channel in your marketing. Heres what she said: When Hubspot looks at their audience and reach on Medium, 87 percent of the people they reach are not in their contact base. Thats total brand awareness! Add to that, Medium is one of the only places on the internet where long-form content can go viral. Medium has a specific use case: brand lift and reach. But to be successful on Medium you have to work the algorithm. For example, right now, you have to get 50 people to clap within the first 24 hours to simply get on bat. If you’re writing stuff people don’t want to share, you’re not going to get any traction. Medium is a discovery platform. To me, this was a fascinating take on the content platform. Really, it almost turns Medium into another social network. So, if you have a Medium blog, like our 10x Marketing channel, consider digging into what makes great content spread there. And think of it as a brand lift and reach platform. Medium is one of the only places on the internet where long-form content can go viral@WorkMommyWork Write Down Big Goals, Focus On Helping Others, And Remove Distractions From Your Life Next, we caught up with  Andy Crestodina, CEO of Orbit Media, after Content Marketing World. Now, we talk to Andy as much as we can, as hes one of the smartest marketers we know. The one thing that stuck out for me (and Ive found myself talking about) was from Joe Pulizzis big-picture keynote about goals. I didnt know this, but Kung Fu legend Bruce Lee, wrote down his goals in a letter to himself. He committed to becoming an international martial arts superstar, making $10,000,000 and giving the most exciting performances to his fans. Joe suggests we all do the same by writing down our goals, focusing on helping others, and removing distractions for our lives. Great advice for marketers. Great advice for everyone. Thanks, Joe. There you have it. Write down big goals, focus on helping others, and remove distractions from your life. Its interesting that often, doing the job of marketing well means pairing your ambition for growth with a desire to be truly helpful to your audience. Write down goals, focus on helping others, and remove distractions @crestodina Content Optimization Is As Important As Content Creation Ian Cleary from Razor Social  reflected on just how hard it is to stand out. Tactics like SEO arent innovations, theyre necessities. And 84 percent of people  expect brands to do content marketing. To stand out, Ian suggests focusing on optimization as well as attraction. He says: The number of companies investing in content marketing is increasing every year, so its becoming increasingly challenging to get onto page one of Google. Were not even in the race unless we produce high quality content, but we also need to focus more on the optimization of this content and promotion. Optimization includes optimization for SEO, but also includes areas such as optimization for readability, as well as attracting people you need to keep people on your site reading your content. In addition, we also need to invest more time in promoting content organically and through paid advertisement. No matter how good the content is if youre not investing the time in the promotion you wont get the value from it. Ian hints at a simple content marketing framework that works incredibly well: create, promote, optimize. Create content people love and search engines understand. Then aggressively promote that content through paid and organic channels. And finally, dont neglect] optimizing it for the long haul. No matter how good content is, without promotion, you wont get the value from it @IanCleary Dont Be A Copy-Cat Marketer John Hall, co-founder of Calendar and advisor to  Influence Co., knows a thing (or twelve) about content marketing. Influence Co. uses smartly-placed content marketing to help clients become influencers in their fields. Heres what John said on the heels of CMW: I think the biggest focus at Content Marketing World this year was what companies can do as a differentiating factor so that your customer sees you differently than others in the industry. Whether it be my talk on increasing distribution, or Jay Baers talk on Talk Triggers,  or another speaker, there were clear hints of being unique with marketing tactics and not just copy others. I think that stood out to me as something for brands to focus on moving forward. Around , we call unoriginal tactics copycat marketing. While you can certainly get inspired by other brands doing things right, copy-paste marketing jobs will give diminishing returns. Why? Because if everyones doing it, your brand looks like everyone elses. What can companies do as a differentiating factor, so your customer sees you differently? @johnhall Great Content Marketing Imagines The Extraordinary In The Ordinary Ann Handley is one of our favorite marketers, and is the Chief Content Officer of MarketingProfs. She reflected on one of her favorite talks, and how its impacting her brand: Dewitt Jones talked about imagining the extraordinary in the ordinary. To me, great content marketing does that, too: It takes sometimes pedestrian tactics and elevates them. I spoke about in my efforts to retool Total Annarchy, my own newsletter (AnnHandley.com/newsletter) and called out what I see others doing really well with email newsletters. (Most companies are missing the boat completely on them.) (And I say this with love in my heart.) It takes everyday customer questions and sincerely tries to deliver the best answer it can to them, to become that trusted resource. Mitch Joel, Dorie Clark, and I talked about that in our panel on Longform Content (the Long Tales, as Mitch cleverly titled it!). Robert Rose talked about this too. It takes the ordinary moments of business and elevates them into stories that resonate. On the heels of John Halls advice that we take unique paths as content creators, Anns advice is interesting. Instead of trying to go 180-degrees from the norm, she suggests elevating even the pedestrian tactics like newsletters. And how does a marketer do this? By developing trust and answering real customer questions with insight and value. Great content marketing takes the ordinary moments of business and elevates them into stories that Get One Big Idea In Motion Next, we caught up with Anna Hrach, a strategist at Convince Convert. She touched on something every marketer should note in this age of endless channels, strategies, and opportunities: It is so easy to fall in love with every amazing idea presented at Content Marketing World. But, as many of us know all too well, its also just as easy to feel completely overwhelmed and get a bit of analysis paralysis with those same ideas when you get back to the office. Instead of trying to tackle it all at once, sit down and figure out whats going to be the easiest AND most impactful to implement. Get those ideas in motion first, then go down the wishlist. Start with what will make a difference, and work your way out from there. Its so easy to catch shiny-object-syndrome. But prioritizing one big idea at a time is such sound advice. When you try to do everything, you often end up doing nothing. Start with what will make a difference, and work your way out from there @annabananahrach Trustworthy Marketers Will Cut Through The Noise Julia McCoy, course educator and CEO at Express Writers, attended CMW this year (and actually wrote a fantastic takeaway piece on it). My favorite takeaways from CMWorld 2018 (theme: Game On) would be these two points. The first - what Robert Rose said when he took the stage before the first keynote: There is a new player coming into the market: Trust. He said that trust is Player 2 in todays marketing, and hes 100% right! More and more people are looking for that trustworthy brand or marketer in the middle of all of the noise. My second favorite takeaway would have to be what Joe Pulizzi, my all-time favorite content marketer, shared in his keynote: Marketing success only takes three things. Record, Repeat, Remove. Marketing fails when our recorded goals arent big enough; when there is not enough repetition; and when we do not clear the garbage that stops us from achieving our goals. Joe shared that the minimum time was 9 months, average 18 months or longer, of implementing content to see success. These were some major takeaways that Ive been sharing on Twitter, LinkedIn, and internally with my staff post-CMWorld 2018. Julia gave us two tips for the price of one! Trust and process. Focus on building deep rapport with your audience, and remember that content marketing is a very long-term game. More and more people are looking for that trustworthy brand or marketer in the middle of all of the Get Started With Personalized Video Next, I chatted with Alex Schofield, an Account Executive at Wistia, at INBOUND in Boston, MA. The Wistia team obviously eats, sleeps, and breathes all things video marketing. So its no surprise their team had advice on doing it well. Coming out of INBOUND, our biggest recommendation for video marketing in 2019 and beyond is to start (or continue) creating personalized videos! 90% of customers say video helps them make buying decisions, and given how easy it is to record a video on your phone or with a tool like  Soapbox, there’s no reason not to add personalized videos to your tool kit. Using video to answer FAQs, offer a promotion, or just simply say thanks, will help you nurture leads through the funnel. This advice around using video in the sales process is not only a fantastic idea, but its also a great way to breakdown the classic sales-marketing silo. Given how easy it is to record a video on your phone, theres no reason not to add personalized Know Thine Audience, And To Your Own Persona Be True Finally, Byron White, CEO of Writers Access, deepened the theme of building trust by knowing your audience inside and out. Byron said: Good content marketing is all about building a relationship with your audience, so get to know the whole of their parts! What kinds of media do they inhale in their free time? Are they Mac or PC people? Caregivers with crazy schedules or data nerds with a penchant for baseball?  A holistic approach can often help you layer in unique details and interesting angles to your content strategy that makes your approach feel that much more personal to your target audience. Who is your audience? What do they care about? How can you uniquely help them? These are fantastic questions to answer about your personas. And when you do, youll find your strategy can nearly write itself!

Demand and Utility Essay Example | Topics and Well Written Essays - 500 words

Demand and Utility - Essay Example If to look at the demand of expensive houses, demand is affected by the situation on the stock markets - if people do not have the need to buy another house, they would consider the option of investing the money into real estate or stock market to gain the profits in the short term. If the consumer wants to get the long term profits, he would invest into luxury products and the demand will go up. The decreased demand leads to the decreased supply of the luxury goods and increased supply of the goods aimed at middle-income people. As the result, the companies tend to introduce products that are more innovative and cheaper. The luxury goods are still desired, but less demanded and less purchased. However, when people buy luxury goods as the mean to show their social standing, the supply will not be affected because the demand stays the same as well. Looking at the never decreasing supply of the luxury high-end clothes, it is possible to say that the supply of expensive cloth will never go down and it is not affected by any economic factors. The demand of luxury electronics depends on the desire of potential customers to change their old devices on the new as well as on the price of the new devices.

How the Disciplines of Computer Science and Business intertwine Essay

How the Disciplines of Computer Science and Business intertwine - Essay Example eople who have studied the discipline of computer science and information technology becomes essential businesses to progress rapidly in the market and remain competitive. Today, the competition between businesses is increasing with every passing day because of the advancements in technology. In such conditions, a company that does not use computers and related technologies leaves behind in the race of competition too. The writer has written the paper in a coherent manner in which he/she has describes all aspects of the use of internet in businesses very clearly. The paper is based totally on the effects of using computers in the business world and the need or importance of the internet in the success of today’s business. The discussion reveals that the use of internet and other IT technologies lend a hand to small companies competing on a global level. The writer as given many examples of how internet has benefited small businesses and what potential is has for large businesses. Some of the main benefits that the writer has discussed include outsourcing, off shoring, rapid progress, online advertising, social networking, and globalization. Moreover, the writer has also revealed some negative outcomes for small business using internet. However, reading the paper it cannot be said that those negative outcomes are able to overshadow the benefits of information technology for business. These b enefits and negative effects show that the study of computer science and information technology has become an integral part of the study of business management. This is also evident if we analyze the course contents and subjects included in the curriculum of the field of business management. Today, almost every university teaches some basic computer programming in the course of business management, as well as provides internet and computer knowledge to students to make them able to succeed in their professional lives. I do not think the areas of computer science and business